According to the Inquirer, The head of British ISP Virgin Media called net neutrality “a load of bollocks.” The Telegraph reports that Virigin is well on its way to signing deals with companies to provide premium service for their sites. Under this system, Virgin could, say, provide blazing fast downloads off of Amazon’s site, but screechingly slow ones for iTunes users. Of course, Amazon would have to pay Virgin a premium for the privilege of having their data delivered quickly.
Users will probably not understand why their iTunes downloads take all day, and end up switching to a faster site. The ISPs say it is within their rights to treat traffic on their network as they see fit. Under this logic, they could force companies to cough up cash or have their sites blocked altogether. So let me ask: How is this any different from an extortion racket?